The branding of these big hitters tells users, "This 3D program is sexy, cool and hip and you must have it!" Isn't creating appeal for a product a foundation of effective marketing? Regardless of their marketing plan, LightWave is finally available and I'm happy to report, it's an excellent upgrade. Maya and 3ds max could hardly have more cluttered and unappealing interfaces, but when they launch new versions they say something to their users and prospective new users. Sure, the message boards have taken notice, but where is the push to expand their user base? NewTek should take a close look at what Alias and Discreet have done with the branding of their 3D apps. Usually, the online 3D community reacts to a new release with full reviews, ads and significant activity on the message boards.Īs I write this review, months after LightWave shipped, none of this expected marketing has appeared. I don't mean to be overly critical of NewTek here, and only mention this flawed marketing strategy in regard to other major new 3D application releases, especially full version upgrades. Some customers received their copies the first week it actually shipped, while others waited at least a month (I know this from a co-worker). In fact, NewTek's own Website did not mention that the new version was shipping to customers who preordered. I hope this lame attempt at humor illustrates my point that LightWave 3D 's release was greeted with practically zero recognition in the 3D community at large. After all, they released LightWave 3D this past spring and artists around the world stood in line for hours to buy the new version. In the first instance contact Sally Gaze on 07446933129 or email Lightwave Incumbent Support (CofE) or Lightwave Lay Leader Supportor Lightwave Ecumenical Support.NewTek, the developer of LightWave 3D, must have quite a bit of marketing know-how. Lightwave offers help to leaders to help them connect with people who can support them and also supports incumbents in their key role of being permission givers and advocates for others engaged in local mission For ordained and lay ministers, we offer a chance to walk your area with an experienced leader in rural mission, to pray and chat over possibilities or ongoing one-to-one support or mentoring. These "permission givers" or "advocates" instill confidence and help the leaders to access other kinds of support within the diocese. Support from a permission giver or advocate – Lightwave group leaders are able to help their groups/initiatives to become more fruitful when their incumbent or someone with similar authority makes time for them and encourages them to take risks and to think big. LEARNING CIRCLES (to find others engaged in similar mission to yours and learn from each other)Ĥ.ENVOY(for individuals and teams to grow in evangelism).GROWING NEW(for teams planting fresh expressions of Church).FORMATIONAL COMMUNITY FOR CHURCH PLANTERS AND PIONEERS.Click on one of the following learning opportunities to find out more: It may be as often as monthly or much less frequently – but if you make it a priority commitment, it will make a huge difference. This may be a learning community or part of being on a course. Peer Groupįind a group of people engaged in similar ministry to yourself where you can share both questions and wisdom, rooted in prayer and scripture. Click the link for more help in finding a mission accompanier. Pray with them and give them permission to ask difficult questions and to speak into your life. It may be a few times a year with a lot of thoughtful preparation for each meeting Or it may be a casual coffee and prayer every week – but value it highly. Choose someone whom you admire and respect. The frequency and intensity of meeting can vary a lot. Mentor, Coach, Mission Accompanier or Supervisorįor Lightwave leaders, it is so helpful to have a regular meeting with someone who has expertise in the areas of ministry which you feel you want to address. Click on the links to find details of Resources to help your small group study scripture, pray and engage in missionand Lightwave Small Group Leader Training 2. The leader is not merely giving out/leading it because others share in leadership and discernment with them. All the members are supported in prayer, discerning and attending to scripture by this group (usually weekly). We reflect on what God has sent us to do and learn as we go with the small group with whom we are on mission – We are all involved and we “do life” together. Here are some key ways in which we can give and receive support in our ministry: 1. Lightwave people love to support each other.
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